DEVELON ROC Customer Experience
DEVELON Heavy Equipment Training, Testing and Education

Throughout the year, equipment owners travel to The ROC with representatives from their DEVELON dealer for hands-on heavy equipment training, testing and education — combined with a little relaxation and fun. See how our lineup of DEVELON crawler excavators, wheel excavators, mini excavators, wheel loaders, dozers, articulated dump trucks and a variety of attachments perform from the operator's seat. You'll have access to nearly 30 machines — including our newest DEVELON models.

Field Test DEVELON Heavy Equipment
With real-world working conditions, you'll be given a full workday to test our machines to complete many of the tasks you do every day. It's an experience you can't get anywhere else. With acres of open operation area, there's plenty of room to see, hear and feel what makes DEVELON machines different.
Hands-On Heavy Equipment Operator Training
While you're at The ROC, you'll learn from our world-class training team and have plenty of time to talk to your dealer about your business. They're seasoned professionals who will show you important machine differences, describe key features and innovative technologies, and help you make the best buying decision. Small groups mean you have plenty of one-on-one time with trainers and your DEVELON dealer's sales staff.
Take in the View
Nestled in the saguaro-lined Tucson Mountain Park, Starr Pass is the perfect place to relax and join in social activities with your dealer and other operators. At the resort, you'll enjoy hiking and walking trails, pools, a spa and a lazy river. Outside of the resort, you can enjoy local hotspots like Old Tucson, the Pima Air and Space Museum, Tucson Trap & Skeet Club and a 27-hole golf course. But the thing you're most likely to enjoy is the view. The Arizona mountains are the perfect backdrop to sunsets that are second to none.
Discover the DEVELON Difference
We believe the best way to experience the DEVELON difference is to put on your work boots, hard hat and enter the cabs of our world-class machines. The only way to know how DEVELON equipment and our innovative technologies will perform at your job site is to put it to the test. That's precisely why we built The ROC in the heart of Arizona's Sonoran Desert. Scorching heat. Hard ground. Dusty conditions. It's one of the most rugged places to show what our machines can do — and prove they deserve a spot in your fleet.
The ROC Customer Experience Schedule
Day 1

Arrive at the Airport
We'll pick you and your dealer representative up from the airport and bring you to the Starr Pass Resort & Spa.

Cocktail Reception
Get to know the rest of the group and meet the DEVELON training team.

A juicy steak cooked to perfection is the choice of many attendees.

Day 2

Fuel up for a day of operation at The ROC.

We will transport you to The ROC, where you'll attend a safety briefing, machine walk arounds, and be given a chance to ask questions before operating.

Lunch Onsite
Enjoy lunch while learning about DEVELON's rich history and seeing how our machines are manufactured.

Group Activity
Spend time with the rest of the group enjoying a recreational activity such as trap shooting at the world famous Tucson Trap & Skeet Club or visiting the Pima Air & Space Museum.

Day 3

Travel Home
We will transport you back to the airport for your travels home or you may choose to extend your trip an extra day to take in a day of golf, hiking or sightseeing.